This book focuses
on classic capital raising. That is, it covers the debt vs. equity decision,
the options available to smaller businesses, and the considerations
that lead to rapid growth, including venture capital, IPOs, angels,
incubators, and so forth.
Raising Entrepreneurial
Capital begins where entrepreneurship books leave off, assuming
that the reader understands simple financial statements, has selected
a specific business, and knows how to write a business plan. It provides
a broad, high-level summary of the subjects that people typically research,
such as "How should your company position itself to attract private
equity investment?" and "What steps can you take to improve your company's
marketability?"
Unlike other books
of the genre, Raising Entrepreneurial Capital includes several
chapters on worldwide regional variations on forms and availability
of pre-seed capital, incubators, and the business plans they create,
with case-studies from Europe, Latin America, and the Pacific-Rim.
Other features include:
Combination
of solid theory with the practitioner's experience and insights
Case studies
illustrate theory throughout the book
Discussions
of worldwide and regional variations in capital raising strategies
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